So I’m gonna talk about a conspiracy that is actually really and actually happening, really.
Do you know about Sweetest Day? It’s okay if you don’t. Sweetest Day is basically a second Valentines Day where you are encouraged to buy the people you care about candy. It is pretty much almost exclusively celebrated in the Great Lakes states. (Ohio, Michigan, and such) and I swear to you it is 100% real (Oh wow, it’s expanded beyond the Great Lakes region.) I knew about it because I grew up in Ohio and everyone celebrated it every year. It never occurred to me that nobody outside of the midwest would know about it. So when I jokingly asked my spouse (who grew up in Tennessee) if we were going to celebrate Sweetest Day and he asked me what that was I thought he was trolling me.
So here’s the thing, this very real holiday practiced in many states was literally made up by the candy companies to sell more candy. They conspired together, fabricated this holiday, and marketed the hell out of it. Thus Sweetest Day was born. The funny thing is, while the candy industry is not outspoken about it being completely bullshit they won’t lie or deny it when they’re called out. They’re just like, “Ha ha, yeah we did that.” And we still celebrate it. Sweetest Day: Real conspiracy, really happening.